Works
Schedule a call
Cookies
Cookies is a leading lifestyle and cannabis brand with physical retail stores. They sought to create a mobile application to enhance their customer experience. I was responsible for the User Experience (UX) design portion of this project over a 4-month period.
Cookies
Details
Industries
--
My role
Freelance Product Designer
Tools
Figma
•
Miro
Duration
4 mos
Cookies - Mobile Application UX Design (Case study in progress)
Context
Cookies is a leading lifestyle and cannabis brand with physical retail stores. They sought to create a mobile application to enhance their customer experience. I was responsible for the User Experience (UX) design portion of this project over a 4-month period.
Problem
The main challenge was designing a mobile application in a heavily regulated industry. A key problem was creating a user-friendly and compliant membership and onboarding flow, as regulations (such as age limits) vary significantly from state to state. Additionally, the app needed to seamlessly bridge the gap between online browsing and the physical store experience.
Solution
The proposed UX solution was a mobile application focused on a "browse and reserve" model. Users could explore products, build a shopping cart, and seamlessly check out to pick up their order at a physical store. The core of the solution was a meticulously designed, state-aware onboarding and age verification flow that guided users through the complex legal requirements in a clear and simple manner.
Process
Market Analysis & Benchmarking
Began the project by conducting a thorough market analysis and benchmarking of existing applications in similar or related regulated industries to identify best practices and potential pitfalls.
A collage of screenshots from various mobile applications, used for market analysis and benchmarking at the start of the Cookies project. This research helped to identify best practices and potential pitfalls in related industries.
Collaborative Design Sprints
Engaged in weekly, fixed meetings with the Cookies team to present UX deliverables, gather feedback, and iterate on designs, ensuring constant alignment with business goals and legal constraints.
Screenshots showcasing the direct communication and feedback loop with the client through their detailed comments on the design mockups.
Complex Flow Design
Dedicated significant effort to designing the membership onboarding and verification process, creating detailed user flows to handle various state-specific rules and edge cases.
User flow diagrams illustrating the complex, multi-state onboarding and verification process for the Cookies mobile app.
Service Design & Prototyping
Defined the end-to-end user journey from browsing products and creating a cart to the in-store pickup experience. Created wireframes and prototypes to validate these flows.
An overview of the service design and prototyping phase for the Cookies project, displaying interconnected wireframes that map the entire end-to-end user journey.
Impact
Navigated Complex Regulations
Successfully translated a complex web of state-specific legal requirements into an intuitive and easy-to-navigate user onboarding experience.
Provided Solid UX Foundation
Delivered a comprehensive set of UX artifacts, including market analysis, user flows, and wireframes, which provided a robust foundation for the final UI design and development phases.
Bridged Digital and Physical Retail
The designed "browse and reserve" model created a cohesive service that effectively connected the convenience of mobile browsing with the brand's physical store presence.
Ensured Stakeholder Alignment
The regular, collaborative review process ensured that all stakeholders were aligned on the UX direction and that all design decisions were validated against both user needs and business requirements.
Works
Schedule a call
Cookies
Cookies is a leading lifestyle and cannabis brand with physical retail stores. They sought to create a mobile application to enhance their customer experience. I was responsible for the User Experience (UX) design portion of this project over a 4-month period.
Cookies
Details
Industries
--
My role
Freelance Product Designer
Tools
Figma
•
Miro
Duration
4 mos
Cookies - Mobile Application UX Design (Case study in progress)
Context
Cookies is a leading lifestyle and cannabis brand with physical retail stores. They sought to create a mobile application to enhance their customer experience. I was responsible for the User Experience (UX) design portion of this project over a 4-month period.
Problem
The main challenge was designing a mobile application in a heavily regulated industry. A key problem was creating a user-friendly and compliant membership and onboarding flow, as regulations (such as age limits) vary significantly from state to state. Additionally, the app needed to seamlessly bridge the gap between online browsing and the physical store experience.
Solution
The proposed UX solution was a mobile application focused on a "browse and reserve" model. Users could explore products, build a shopping cart, and seamlessly check out to pick up their order at a physical store. The core of the solution was a meticulously designed, state-aware onboarding and age verification flow that guided users through the complex legal requirements in a clear and simple manner.
Process
Market Analysis & Benchmarking
Began the project by conducting a thorough market analysis and benchmarking of existing applications in similar or related regulated industries to identify best practices and potential pitfalls.
A collage of screenshots from various mobile applications, used for market analysis and benchmarking at the start of the Cookies project. This research helped to identify best practices and potential pitfalls in related industries.
Collaborative Design Sprints
Engaged in weekly, fixed meetings with the Cookies team to present UX deliverables, gather feedback, and iterate on designs, ensuring constant alignment with business goals and legal constraints.
Screenshots showcasing the direct communication and feedback loop with the client through their detailed comments on the design mockups.
Complex Flow Design
Dedicated significant effort to designing the membership onboarding and verification process, creating detailed user flows to handle various state-specific rules and edge cases.
User flow diagrams illustrating the complex, multi-state onboarding and verification process for the Cookies mobile app.
Service Design & Prototyping
Defined the end-to-end user journey from browsing products and creating a cart to the in-store pickup experience. Created wireframes and prototypes to validate these flows.
An overview of the service design and prototyping phase for the Cookies project, displaying interconnected wireframes that map the entire end-to-end user journey.
Impact
Navigated Complex Regulations
Successfully translated a complex web of state-specific legal requirements into an intuitive and easy-to-navigate user onboarding experience.
Provided Solid UX Foundation
Delivered a comprehensive set of UX artifacts, including market analysis, user flows, and wireframes, which provided a robust foundation for the final UI design and development phases.
Bridged Digital and Physical Retail
The designed "browse and reserve" model created a cohesive service that effectively connected the convenience of mobile browsing with the brand's physical store presence.
Ensured Stakeholder Alignment
The regular, collaborative review process ensured that all stakeholders were aligned on the UX direction and that all design decisions were validated against both user needs and business requirements.
Works
Schedule a call
Ekin Aydemir
Product designer
Work experience
2025
Now
Design System & Motion Designer at Midas
2023
2025
Self Employed Product Designer at Duck rocks
2023
2025
Product Designer at bitaksi
2022
2023
Product Designer at Appcent
2019
2022
Freelance Product Designer
Education
2018
2022
Bachelor of Industrial Design at Middle East Technical University
Download CV
Cookies
Cookies is a leading lifestyle and cannabis brand with physical retail stores. They sought to create a mobile application to enhance their customer experience. I was responsible for the User Experience (UX) design portion of this project over a 4-month period.
Cookies
Details
Industries
Regulated Retail & CPG
My role
Freelance Product Designer
Tools
Figma
•
Miro
Duration
4 mos
Cookies - Mobile Application UX Design (Case study in progress)
Context
Cookies is a leading lifestyle and cannabis brand with physical retail stores. They sought to create a mobile application to enhance their customer experience. I was responsible for the User Experience (UX) design portion of this project over a 4-month period.
Problem
The main challenge was designing a mobile application in a heavily regulated industry. A key problem was creating a user-friendly and compliant membership and onboarding flow, as regulations (such as age limits) vary significantly from state to state. Additionally, the app needed to seamlessly bridge the gap between online browsing and the physical store experience.
Solution
The proposed UX solution was a mobile application focused on a "browse and reserve" model. Users could explore products, build a shopping cart, and seamlessly check out to pick up their order at a physical store. The core of the solution was a meticulously designed, state-aware onboarding and age verification flow that guided users through the complex legal requirements in a clear and simple manner.
Process
Market Analysis & Benchmarking
Began the project by conducting a thorough market analysis and benchmarking of existing applications in similar or related regulated industries to identify best practices and potential pitfalls.
A collage of screenshots from various mobile applications, used for market analysis and benchmarking at the start of the Cookies project. This research helped to identify best practices and potential pitfalls in related industries.
Collaborative Design Sprints
Engaged in weekly, fixed meetings with the Cookies team to present UX deliverables, gather feedback, and iterate on designs, ensuring constant alignment with business goals and legal constraints.
Screenshots showcasing the direct communication and feedback loop with the client through their detailed comments on the design mockups.
Complex Flow Design
Dedicated significant effort to designing the membership onboarding and verification process, creating detailed user flows to handle various state-specific rules and edge cases.
User flow diagrams illustrating the complex, multi-state onboarding and verification process for the Cookies mobile app.
Service Design & Prototyping
Defined the end-to-end user journey from browsing products and creating a cart to the in-store pickup experience. Created wireframes and prototypes to validate these flows.
An overview of the service design and prototyping phase for the Cookies project, displaying interconnected wireframes that map the entire end-to-end user journey.
Impact
Navigated Complex Regulations
Successfully translated a complex web of state-specific legal requirements into an intuitive and easy-to-navigate user onboarding experience.
Provided Solid UX Foundation
Delivered a comprehensive set of UX artifacts, including market analysis, user flows, and wireframes, which provided a robust foundation for the final UI design and development phases.
Bridged Digital and Physical Retail
The designed "browse and reserve" model created a cohesive service that effectively connected the convenience of mobile browsing with the brand's physical store presence.
Ensured Stakeholder Alignment
The regular, collaborative review process ensured that all stakeholders were aligned on the UX direction and that all design decisions were validated against both user needs and business requirements.